Praesto Fliegeruhr: Horrible name, beautiful watch

And you said the recession was making it hard to find a good watch. Well fear not, friends. The Praesto Fliegeruhr (Whatever. Just call it the “flying hour” or something) will cost $360 for a pre-order and will be shipped around November when the custom watches are shipped to the manufacturer. Plus you get a t-shirt!

The Praesto runs a Miyota automatic movement with a small seconds at 5 o’clock and has SuperLuminova on the face and hands. It is water resistant to 20 ATM and is 44mm in diameter. I think the choice to add an auto movement alone makes me really like what they’re doing here.

The company has promised me some more hot photos but feel free to drool over this one for now.