The Web is speeding up and Gnip wants to help push it along. Today, the API aggregation platform is releasing its own Push API which lets any site patch together its own version of Friendfeed or Twitter-like data stream. Gnip will be speaking at TechCrunch’s Real-Time Stream CrunchUp tomorrow on the Real-Time Business panel.
Gnip lets data-consuming services like Plaxo that take data from other services (like Twitter, Facebook Friendfeed, Digg, Delicious, etc.) collect data from requested users pushed to them. Data consumers using Gnip’s platform can get public data streams for over 30 social media networks and sites, including Twitter, Digg, Delicious, YouTube, WordPress, Flickr, Six Apart and others without ever visiting those sites or accessing their individual APIs.
The new push service lets companies filter and white-label the stream so the technology is fully integrated into the business’ infrastructure. Companies list out the most common data requests that are made on their APIs and websites and Gnip will collect the relevant data and deliver it in real-time to any approved third-party. For example, a travel website like Expedia or Kayak may use Gnip’s service to track and deliver real-time information on how customers are interacting with airline deals to the vendors that are listing flights on their site, like American Airlines or Delta. The real-time capabilities would let a travel site analyze real-time data and syndicate changes in fare sales immediately.
Gnip is also launching a early-stage startup partner program that will let startups access to all of Gnip’s service features and data services. The program is aimed towards software development startups that have been in business for less than 3 years and generating less than $200,000 in revenue. Of course, Gnip requires that partners pay a fee of $1000 but says the services that they will receive are valued at $10,000 per month. Dipity, Toobla and Klout are all pilot partners of the new program.