It’s been a tough year for Sony’s PlayStation console and the situation was slightly exacerbated when Activision’s Robert Kotick threatened to stop supporting the platform unless console prices were cut. Sony CEO Howard Stringer considered Kotick’s threats part of the business.
“He likes to make a lot of noise,” Stringer said, when asked about the comments. “He’s putting pressure on me and I’m putting pressure on him. That’s the nature of business.”
It wouldn’t surprise me if Sony just bundled the console with two AAA titles and left it at that. They’re already doing it now with the MGS4/Killzone 2 bundle and LittleBigPlanet/Wall-E bundles.
When asked about discounting the PS3, Stringer simply said, “I (would) lose money on every PlayStation I make — how’s that for logic.”
Oh, and don’t get any ideas about Sony selling off any assets in the entertainment sector.
“We’re learning to fuse content and hardware. This wouldn’t be a time to get rid of either,” he said.