Following the recent reshuffling of Yahoo’s global marketing executive team with the appointment of Elisa Steele as CMO, the hiring of Penny Baldwin as SVP of global integrated marketing and brand management and most recently the promotion of Kristof Fahy as international marketing VP, it was apparently time for Yahoo Europe to get a new marketing chief as well.
We’ve learned former consumer marketing director at Yahoo James Tipple (pictured in the middle) will take over the role of European senior marketing director, effectively replacing Fahy. Tipple joined Yahoo in 2006 from Vodafone Live! where he was group marketing manager. He has previously held marketing roles at BT Cellnet (now 02) and GlaxoSmithKline.
Yahoo is clearly ramping up for the upcoming overhaul of its brand and marketing push, which is frankly long overdue if you ask me.
(Picture credit: keely.tauman @ Flickr)