Ever since its redesign a few months ago, FriendFeed has been one of the standard-bearers of the real-time web. That’s because while a lot of sites claim to be real-time, FriendFeed is one of the few that actually updates continuously as data comes in. Starting today, any search you do will also get that same real-time treatment.
Enter any query into FriendFeed’s search box and you’ll see a constantly updating stream of items related to it. It works for advanced searches too. Best of all, it also searches through comments left below items. And these results can even be embedded in other blogs, as you can see right now on the FriendFeed blog (or below in this post).
It will be interesting to see if FriendFeed uses this functionality in a business sense. Given that it is now possibly the most compelling way to in real-time search streams of hugely popular services like Twitter, YouTube, Flickr, Digg, various blogs — and all the comments related to those — a paid search model would seem to be an obvious choice. So far, FriendFeed has shied away from any business model, but has shown possible hints of what’s to come with its “Shameless Self-Promotion” banners.
And FriendFeed still has a few more things in store, including, yes, track for topics (it already has it for people and groups). “We’re also working on allowing you to subscribe to saved searches, add them to your friend lists, and even get notifications based on search keywords. So stay tuned,” writes Jim Norris today.
The timing of this announcement is also perfect considering our own real-time event is coming up a week from tomorrow. And yes, FriendFeed will be a part of it, along with the other major players in the field.
Below is an example real-time search embed to see what people are saying about TechCrunch in real-time.