Microsoft's Project Pink gets a new agency


Ah, Project Pink, I haven’t heard anything from or about you in quite a long time. But it looks like Redmond made some key changes to its agency roster and McCann picked up the “Pink” account. McCann also handles Windows Mobile.

According to ZDnetter Mary Jo Foley, Pink will be built on top of Windows Mobile 7, which MS plans to release the code for this fall when WinMo 6.5 devices start to flood the market. Foley goes on to say that she’s heard that Motorola will manufacture Pink alongside the Sidekick. Except she fails to realize that Sharp manufactures the Sidekick; Motorola built the Slide that has since been axed from the lineup. So does that mean Danger is in the mix? Maybe. On a side note, it’s pretty funny that the UI for Pink is codenamed “Purple” because Bing’s earliest codename was also Purple or so I’ve heard.

Going back to early May, Foley detailed purported specs for Pink and the biggest indicator that the device could be tied in with the Zune platform is the use of Nvidia’s Tegra platform. And it wouldn’t surprise me if Danger had a big hand in all of this because they haven’t done much with the Hiptop unit other than including Live Search in the latest Sidekick LX. Just don’t go to Verizon.