Glam Media Looking To Aggregate, Monetize Twitter Applications

Glam Media, a distributed media network comprised of both its own properties and a publisher network of hundreds of lifestyle websites and blogs, is looking to build an advertising network powered by Twitter.

We know this because a number of third-party Twitter app developers have received an e-mail this morning from Derek Houdyshell, Network Sales and Program Director for the California company, and one of them forwarded that e-mail to us.

This is what the message reads:


I am interested in discussing syndication, distribution, and advertising opportunities with you.

Glam Media is building a Twitter powered advertising platform by aggregating the best Twitter apps on the web. The demand is high and we want [REDACTED] to be part of it!

Please contact me at your earliest convenience.

Best Regards,
Derek Houdyshell
Glam Media, Inc.

The description is rather vague, but apparently Glam wants to build upon its model of wrapping an advertising network around topical websites and blogs and extend it to the host of third-party Twitter applications that have come out of Twitter’s developer ecosystem. As far as we can tell, it has little to do with Tinker, another one of its ventures related to Twitter that centers around micro-payments but it could be connected to Glam Apps (its own application platform).

We’ve asked Glam CEO Samir Arora for more information and will update when he gets back to us.

Glam Media, which has raised a massive amount of funding ($125 million reportedly) to date, is one of the fastest growing networks on the Web. Like many other companies, it had its share of layoffs and other cutbacks following the economic downturn, and in an effort to conserve cash, Glam also recently slowed down payments to its partner publishing sites.