Pentax upgrades the W-series with a more rugged Optio W80


I’ve always said that the W-series from Pentax should be the only point and shoot in their lineup, but I, apparently, know nothing of marketing and business strategy.

Today marks the arrival of the optio W80. It’s not only waterproof, but now it’s shockproof, dustproof and coldproof. Dunk it under 16-feet of under, drop it from 3.3-feet high or subject it to sub-freezing temps (14 degrees Fahrenheit) and the W80 will keep on kickin’.

Armed with a 12.1-megapixel sensor, the 5x internal optical zoom shooter features a wide-angle 28mm lens, a 2.5-inch LCD and HD (720p) video recording at 30fps.

The W80 drops into stores next month for $300 in Cardinal Red, Azure Blue and Gunmetal Gray.