Twitter Starts Verifying Accounts Without Actually Verifying Them

It looks like Twitter has just rolled out its verified accounts. As you can seeing on Michael’s personal account, there’s a “Verified Account” logo right above his name. Twitter has previously announced that it was going to do this, but did so tonight without warning.

What’s odd is that Michael never actually verified his account with anyone at Twitter. Granted, it’s obvious that it is his actual account, but it’s still a bit odd that they would verify it without, you know, verifying it. Expect to see this rolling out over more accounts over the next several days.

What else is a bit odd — okay, odd in a self-serving way — is that a guy with more followers than Michael (yours truly) would not have a verified account while his boss does. Sigh. Even TechCrunch’s regular account with over 700,000 followers isn’t verified. I guess it’s only those select “celebrities” or high profile people that are getting verified, following the Facebook model for vanity URLs.


Update: Here’s Twitter’s explanation for who gets the verified accounts right now:

We’re starting with well-known accounts that have had problems with impersonation or identity confusion. (For example, well-known artists, athletes, actors, public officials, and public agencies). We may verify more accounts in the future, but because of the cost and time required, we’re only testing this feature with a small set of folks for the time being. As the test progresses we may be able to expand this test to more accounts over the next several months.