One of the funniest takes on this we’ve seen today comes from Fortune columnist and author Stanley Bing, who is ‘moderately outraged’ over the new name but is not considering legal action at this point.
Sure, Bing’s doing his best to get some free publicity out of the carefully planned preview of the new search engine, but his sense of humor is spot on, so enjoy the read.
Here’s an excerpt:
BING VS. BING
LONG-TIME FORTUNE COLUMNIST AND BEST-SELLING AUTHOR STANLEY BING CONDEMNS “BRAND INTRUSION” BY NEW MICROSOFT SEARCH ENGINE, ALSO TO BE NAMED “BING”
OFFERS SERVICES TO NEW ENTITY FOR “ANY REASONABLE OFFER”
NEW YORK, MAY 28, 2009 – Stanley Bing, FORTUNE Magazine columnist and best-selling author, today expressed “moderate outrage” at the branding of the new search engine to be offered by Microsoft, also to be called Bing. At the same time, Bing the Author took the unusual step of offering an initial olive branch to Bing the Search Engine, proposing that the two powerful brands merge into one for which Mr. Bing could be the logo, corporate symbol and spokesman, to the extent that it fits in with his other duties.
Read the whole thing here, and make sure you don’t miss the end:
Mr. Bing began his column in FORTUNE in 1995. Prior to that, he was at Esquire Magazine for 11 years, where he built a considerable following. He is also the author of numerous books and is the host of a popular Web destination on CNNMoney.com and writes regularly for Huffingtonpost.com. He has been cultivating the Bing brand since 1983.
Microsoft was founded by Bill Gates and Paul Allen in 1975. It has been establishing the Bing brand for about seventeen minutes.