Sony Japan integrates postcard function into Bravia TVs

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Here is some news from Sony, which comes directly from the who-on-earth-needs-this department. The company has launched a new service for the Japanese market that enables owners of Bravia TVs to send and receive e-postcards. Obviously, “Bravia Postcard” [JP] only works if you have an Internet-enabled Bravia at home.

Users can receive, read and magnify e-postcards sent from certain Japanese cell phones (made by Sony) or from other Bravia owners. It’s possible to write messages using the remote control.

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Bravia TVs (at least devices sold in Japan) have an application that’s called “Bravia Postcard” they can open to write and send away the e-postcard. If users receive a message, a small window on the right of the screen pops up, asking to open the postcard.

The whole service is completely free and Japan-only for the time being.