Guess Who Owns Amazon. Guess Who Forgot To Set It Up? Amazon.

On January 23, Amazon secured the domain, anticipating the launch of its new product today, the Kindle DX. Given all the hoopla surrounding today’s event, you’d think Amazon would have thought to point the domain to the Kindle DX pre-order page — or at the very least, to the Kindle page, or even any page whatsoever. Instead, it’s a dead link.

Amazon, which also owns, points that domain to the page where you can buy the Kindle. I’m sure Amazon will eventually get around to doing it with its new product, but it may have been wise to do it on a day when the hype and demand are at their peak.

Update: Someone out there is listening. Amazon just set up the site to redirect to its Kindle store page.