Know where baby boomers buy their electronics? Know where baby boomers buy just about everything? It’s the same place — Costco! And we may soon see an influx of baby boomers carrying around 10.1-inch Aspire One netbooks with overpriced data service if Costco and AT&T have anything to say about it.
Starting May 11th, Costco will be selling the 10.1-inch Acer Aspire One netbook subsidized by AT&T 3G data service. It’s a similar deal to what Radio Shack offers, except Costco will have the 10.1-inch netbook instead of the 8.9-inch one. I wouldn’t be surprised, though, if Costco sold the kit at the same price as Radio Shack — $99 plus two years of $60/month data service.
The problem with this idea, however, is that most baby boomers are notoriously cheap and have poor eyesight. So the prospect of a computer with a tiny screen that costs $60 per month for two whole years (I can hear it now — “Who knows if I’ll live another two years!”) might be a tough sell.
On the other hand, eagle-eyed baby boomers looking for a first computer might find the bundled internet access to be an okay deal. And AT&T does offer a $40/month plan with a paltry 200 megabytes of data, which might be enough for checking e-mail once or twice a week.