Sells For $1.4 Million

The domain sold for $1.4 million yesterday at domain name registration company Moniker’s TRAFFIC conference in Silicon Valley. The winning bidder was Divyank Turakhia of and CEO of Skenzo, a domain parking company.

Moniker made more than $2 million in domain names at the TRAFFIC auction, with taking the highest bid. took the no. 2 spot at $45,000 and received the third highest amount, selling for $40,000.

$1.4 million may sound like a lot to spend on a domain, especially given the current state of the economy. But is a two-letter domain that is easily pronouncable and actually means something, so it’s definitely valuable in the domain market. And a recession doesn’t seem to be stopping companies from spending the big bucks for desirable domain names so Turakhia may be able to flip for a profit. Travelzoo bought for $1.8 million in January. was sold for $1 million a back in November and A&T’s paid $3.85 million for in December.