The race between actor Ashton Kutcher and CNN to a million Twitter followers at first seemed to be little more than an exercise in online vanity. But then it transformed into a race to help out a cause, Malaria No More, in a meaningful way. But really, why does anyone need a race to do that?
With that in mind, tomorrow, Kutcher, with his nearly 1.4 million followers, and Digg’s Kevin Rose, with his over 500,000 followers, along with other notable users plan to use to Twitter as a platform to further the cause. The message they will send out is simple: “Every 30 seconds a child dies from Malaria. Nets save lives. Support World Malaria Day = http://bit.ly/30Io8”
Just from those two users, the tweet has the potential to be seen nearly 2 million times on Twitter . But the real power will come when people start retweeting the message. Savvy Twitter users will know that retweeting (copying a message to all of your followers that someone else sent) has become the key to sending a viral message on Twitter. And given the celebrity angle, mixed with a good cause, I think it’s a pretty good bet this may be one of the most retweeted messages ever for the service.
And we’ll play along, because it is a good cause. And if you feel like doing your part, send out the message above tomorrow as well, or retweet it. More importantly, if you’re able, donate to the cause to buy nets to help save children in Africa.