My Name Is E potentially cracks the e-cards conundrum

The Next Web conference in Amsterdam just announced the winner of their startup competition. The judges were unanimous in naming My Name is E, and the startup got the audience vote as well. E lets you share contacts via mobile like a super-charged electronic business card. The trick is that instead of just letting you share a VCF card, it also connects you to the other person’s social networks automatically, so no need for all that tedious email inviting when you get back to the office/home. The runner up was Yunoo, a personal finance site aimed at people in the Netherlands.