7Digital.com is on something of a hot streak; following its partnerships with Spotify and Songbird, the site has partnered with AOL to offer music download integration to Winamp users in 10 European regions, through the ‘Now Playing’ menu.
The service is available across the UK, France, Germany, Spain, Italy, Austria, Portugal and Ireland. Winamp has 77 million users worldwide. 7digital has a catalogue of more than 6m high quality DRM-free sound and video files in various formats, making it especially appealing to a young, tech-savvy consumer base.
7Digital opened its API platform to developers in 2008, and streaming media applications were quick to capitalise. The company has partnered with a string of high profile record labels, artists, film and TV companies, retail and brand partners.
The company is far from unseating iTunes as the market dominator, but with Winamp now joining the 7Digital camp, not to mention the geektastic followings that Spotify and Songbird inspire, Apple and Amazon will certainly be taking note.