Apple begins variable pricing on iTunes Store: Some songs now $1.29 each


That Lady Gaga song [iTunes link] you’ve heard 1,000 times at the mall now costs $1.29 on iTunes . Yes, Apple today flipped the switch on variable pricing, something the record labels had wanted for some time now.

To recap: there’s now three tiers of music prices on the iTunes Store: $0.69 (older songs) at the bottom end; $1.29 (current singles, pop music, etc.) at the top end; and $0.99 (pretty much everything else).

All songs on iTunes are now DRM-free, which, as you probably already know, means you can put the files on any device that can play AAC audio files. Most cellphones released in the past few years should be able to play them no problem.

There’s no real formula to figure out what songs are at what price. Coldplay, for example, which is as popular as any band out there, still has songs available [iTunes link] for $0.99.

Note that Amazon still has all of its songs available for that magical $0.99 price point.

You guys are pretty much the vanguard of online music consumption, legal or otherwise. Assuming you’re into the type of music that now costs $1.29, will the new pricing structure cause you to look for your music elsewhere? I only sporadically buy music from iTunes—I bought a Chris Lake song [iTunes link] last week after I couldn’t find it elsewhere—so I don’t really have a horse in this race, as it were.