So Nokia has finally launched that Point & Find service into beta. Point & Find, you’ll recall, was first introduced at Mobile World Conference a few weeks ago, and it lets users—wait for it—point at things to get information. Right now, the service works with movies.
For example, you whip out your phone and point it at a Watchmen poster. The phone then pulls up all sorts of data, like the trailer, reviews, etc. It seems like a neat, shiny new way to market movies. Hollywood must be thrilled.
This beta is only available in the UK and U.S. And if I had a Nokia phone, and any interest at all in movies, I’d be all over this. Such is life!