Online domain name marketplace Sedo has acquired RevenueDirect, a domain parking and monetization service, from its parent company and registrar Dotster. Sedo, itself owned by the German internet marketing and media company AdLINK Group, is pushing for a bigger foothold inside the United States as it does in the rest of the world.
As DomainNameWire points out, the deal makes sense because Sedo is a significant Google advertising partner across the globe, while RevenueDirect has a similarly strong relationship with the search and online advertising giant in the U.S. Sedo also closed a strategic partnership with Dotster to further integrate its services into their registration and inventory management solutions.
The financial terms of the acquisition remain undisclosed.