And Wink Morph Into

When and Wink announced their merger in early October 2008, the company indicated that it would be relaunching under a different brand name and with a completely overhauled website in early 2009. That day has finally come, and henceforth the merged companies will live on as MyLife.

The website for already redirects to, while dedicated people search engine Wink still has its own web presence. MyLife, however, already integrates Wink’s technology, which means the new hybrid social platform is now a full-fledged search engine which not only finds people—thanks to aggregated search across social networking sites like Facebook, LinkedIn, and MySpace—but also helps visitors connect with them all on the same site. On its company presentation page, MyLife boasts that it can locate over 750 million online profiles via its search index today. has been getting decent traffic lately, rising to 15.4 million U.S. unique visitors and 18.2 million worldwide last month, according to comScore. Google Trends also paints a picture of continued growth, albeit almost exclusively for North America. That basically means MyLife is now effectively the fourth largest social network in the U.S. after Facebook, MySpace and, leaving behind a bunch of more talked-about companies like Bebo, LinkedIn, Digg and Imeem, if you compare comScore data for January 2009.

According to Founder and CEO Jeffrey Tinsley, Reunion grew 92% last year and its revenues for 2008 was somewhere in the vicinity of $52 million. Up until now, the company has raised $26.4 million in venture capital over two rounds, and it has used $6 million of this capital to acquire five companies to date (Wink, GoodContacts, MyAddressBook, Planet Alumni, and