Fujifilm gets wet with the FinePix Z33WP


Let’s just get this out of the way, so we don’t have to deal with the elephant in the room. These things are hideous. OK, I’m done now.

In the ever-growing trend of announcing products well ahead of the big show. Fuji announced a slew of point-and-shoots today, which includes the waterproof FinePix Z33WP. The 10-megapixel “Life-Proof” camera is being marketed towards active families with three distinct color schemes: black, green and pink.

The Z33WP can drop down to depths of 10-feet, but not much else. It’s not of the shockproof variety, so this doesn’t add much to the mix. It’s the most bulbous of the Z-series cameras and has a 3x optical zoom lens, SR Auto (auto scene recog) and blog mode, which automatically resizes images to 640×480. Look for it to drop next month for $200.

• Face Detection Technology: Operating in tandem with automatic red-eye removal, the FinePix Z33WP identifies up to 10 human faces in a scene, and sets the correct focus and exposure, regardless of where subjects are located within the frame.
• Automatic Red Eye Removal accents the aforementioned features by lending an extra touch to that group shot. The Z33WP automatically checks for red eye and self-corrects it in each and every person in the photo, saving time on post-editing.
• Couple and Group Timer Modes: Working in conjunction with Face Detection technology detects two faces in ‘Couple Timer Mode’ and up to four faces in ‘Group Timer Mode’ in a frame.
• One Touch MOVIE Button: Capture VGA quality movie clips at 30 frames per second with sound to capture all of those once-in-a-lifetime moments.
• Battery Life: The long-life rechargeable Li-ion battery (up to 200 shots) allows for extended use without worrying if the camera is going to last for the duration of the trip.