Two Austin, Texas-based startups trying to make their way into increasingly crowded markets get to announce funding rounds this morning for a combined total of $7.2 million:
OneSpot has raised a healthy 4.2 million in Series A funding led by Silver Creek Ventures and joined by returning investors like Mike Maples (former Executive VP of Worldwide Products at Microsoft) and Pat Horner (cofounder and former President/COO of Perot Systems). OneSpot dubs itself a “Web Content Curation Company”, and essentially helps web publishers offer links to relevant news items from across the internet through widgets.
Web analytics firm 7 Billion People got a $3 million cash infusion from SmithCo Investments. It’s the first round of funding for the company, which employs a team of psychologists, behavioral scientists, IT professionals and engineers that build software products that gather information about website visitors in order to personalize their e-commerce experience.