After YP.com (picked up by Yellow Pages for $3.85 million) Fly.com (bought by Travelzoo for $1.8 million), Vibrators.com ($1 million), here’s another high-profile domain name that was just acquired for a 7-figure sum: Faculty Lounge has put $1.25 million on the table for Toys.com in an auction organized as a result of the recent meltdown of The Parent Company.
The Parent Company filed for bankruptcy in December 2008 in the U.S. Bankruptcy Court District of Delaware, and has auctioned off several substantial assets at the law offices of Pachulski Stang Ziehl & Jones LLP yesterday morning. Although creditors still need to approve everything, most of the assets on auction were sold, and you couldn’t tell we’re in a recession if you look at the sums that were coughed up.
ePregnancy.com and other eToys assets were bought for $2.15 million (they were actual operational businesses, not just domain names), while Birthdays.com, Pinata.com, eParties.com were acquired for $200,000 by Done Ventures and Domain Equity picked up Hobbies.com and iToys.com for $102,000.
But Toys.com was the most noteworthy sale, as it was worth $1.25 million to Faculty Lounge solely for the domain name.
(Source: Domain Name Wire)