Sometimes the easiest way to convey an argument is with a diagram. UK-startup Team Rubber has come out with a nifty embeddable widget called aMap that lets you make a diagram of any argument with supporting logic in an interactive mindmap. The widget lets you flit from one point to another.
For instance, in the aMap below an argument is made that Apple will flourish without Steve Jobs (because he “turned his personality traits into business processes” and Pixar does fine without him). You can argue anything. Blog or Twitter? Cat or Dog? (see below).
You can also reply to make a counterargument (“Apple Will Be Set Adrift Without A Strong Leader”). But here is where aMap breaks down. Instead of incorporating the reply into the original mindmap, it creates a new one at a new URL, with a link below the original one in the list of replies. That will just encourage forking arguments. It would also be better if you could vote the best aMaps up.
Right now, aMap only lets users map out their own arguments rather than see the relationships between arguments, although that is a direction the company may go in the future. It is also planning to add geo-data to map out arguments around the world. Team Rubber plans to showcase its themed maps at the SXSW conference this year.
The company is using these widgets to sell printed aMaps. Someone please make an aMap explaining why relying on print revenues may be quaint, but is not a good idea.