12M Albums on Jogli Now Embeddable – Record Label Nightmare Continues

Israeli startup Jogli, the music search engine we previously covered, is now making all of the 12M albums it streams easily embeddable, even on MySpace (example).

Beyond albums, the widget (embedded at the end of the post) also allows the embedding of playlists, artists’ best hits and radio stations. It’s color customizable (think YouTube’s player) and if you want to play with the embed parameters, its size can also be altered. Jogli makes heavy use of YouTube’s API to power its service.

I asked the for company’s perspective about all that has gone about lately with Project Playlist getting banned (here and here) and Warner pulling out of YouTube.

David Schwartz, Jogli’s CEO:

Our position is simple – all sides should do their best to solve the issue: Project Playlist should either pay royalties or find creative ways to find legal content around the web. It is possible although it is hard; once they do that – MySpace and Facebook should decease the blocking – as this blocking hurts their users eventually.

But – most importantly – content owners should be flexible in their negotiations with various web sites – as an example – Warner canceled their agreement with YouTube – why? In this time of financial crisis demanding more money is absurd, and, the users’ community uploaded all the popular music to Youtube hours after it being removed anyways, so nothing really changed – the offering in Jogli, as an example, was hardly effected at all. Trying to remove the sound is yet another futile effort as users will upload replacements.

Jogli’s experience with the sound muting underscores the futility of tactics on the part of record labels. Schwartz claims that alternatives to most muted videos were uploaded within days. Jogli also uses other music sources, and says the muting delivered a negligible effect on the service itself.