Obama’s inauguration is right around the corner and everyone (read: everyone but us) with a media connection is trying to capitalize on what’s sure to be an extremely popular event. MSNBC and Screenvision will show the event live for free in 27 theater covering 21 markets. (register here) Plus, 650 Starbucks in three markets will also show the event live and spearhead a volunteer campaign, dubbed “I’m In!” that rewards a person a tall cup of coffee for five hours of pledge community service. So people are really going to watch this shindig, eh?