Blockbuster made good on it’s word to launch a streaming media platform before the end of 2008 and now BB is launching a computer-based movie streaming service just like Netflix. Actually, I’m sure a PR tool will be quick to point out via a nasty email that this service isn’t ‘just like Neflix’, but come on, it is.
The new service will give subscribers access to Blockbuster’s vast library on their computers, notebooks, and mobile phones (no details yet). Initially the service is going to be a pay-per-view, but a subscription based model will likely come along shortly. In fact, if Blockbuster is serious, this access should be unlimited and priced competitively to Netflix.