AOL Continues To Splinter Content Into Anti-Portals

Bill Wilson’s star continues to rise at AOL even as other groups continue to shed products and execs. He moves from EVP Programming to President of the newly formed MediaGlow, which controls all of AOL’s content sites.

AOL’s programming sites (Money & Finance, News, Sports, Health, Food, Music, Games, and Moviefone, among others) have been on a tear for the last year and a half and now attract 70 million monthly visitors, says AOL. Page views have grown 40% year over year.

The NYTimes reports that the group controls 75 sites and will add 30 more this year. Many of these sites, as we’ve previously reported, have little or no AOL branding at all.