YouTube has just released a new feature for its analytics platform that allows content owners to see how many unique visitors are watching their videos. While YouTube videos have long displayed their view counts to the public, until this point it hasn’t been possible to tell if the hits were coming from a wide audience or just a few devout fans who repeatedly watched the same clips.
To access the feature, visit the YouTube Insights page for the video in question and click ‘Show Unique Users’ under the ‘Views’ tab. A yellow line depicting unique views will appear alongside the standard green line showing absolute views, allowing you to easily gauge how many repeat hits you have. While most users will probably see fairly mundane trends, the most popular viral videos have statistics that are much more dramatic (I’d love to see the stats for this classic.)