Real Girls Media, a San Francisco-based online publishing company specializes in—you guessed it—social communities for women, has raised an undisclosed amount in funding led by Meredith Corporation, which took a minority stake in the company. RGM, which was founded in 2006, had previously raised $6 million in Series A funding from 3i and WaldenVC.
The agreement adds Real Girls Media Network’s traffic (which comes primarily from flagship community site DivineCaroline) to Meredith’s network, which the company claims increases Meredith’s unique visitors to an admirable 15 million uniques each month. Meredith and Real Girls Media will combine their ad inventory and sales forces, Meredith has a new way to distribute relevant content to their target audience, plus they get to use RGM’s proprietary technology platform for advertising.
Sounds like a mother-daughter thing to us.