EyeView Raises Seed Round For Flash Tutorials That Convert

Getting someone to do something on your site—whether it is buying a product, downloading software, or filling out a registration form—can be areal pain. Israeli startup EyeView thinks it’s figured out a better way to convert Website visitors into buyers, downloaders, and whatnot: Show them a short Flash tutorial with a call to action at the end. These tutorials can be screencasts, video guides, or any rich media presentation (they can also use Silverlight and other competing technologies). Anything that requires a call to action is EyeView’s focus.

Today, it is announcing a seed round of funding from Lightspeed Gemini Internet Lab and former Amdocs president Gigi Levy. The exact amount is not being disclosed, but generally LGILab invests in rounds between $500,000 and $1 million. (We have our own disclosure to make here: TechCrunch France editor Ouriel Ohayon is general manager of LGILab, led the investment, and is on EyeView’s board).

EyeView claims to be able to improve conversion rates for internal Website marketing campaigns by as much as 20 percent. Customers already trying out the technology include Yahoo, eBay, HP, and Nokia. EyeView won the Harvard Business School business plan competition in April, and co-founder Tal Riesenfeld previously worked at YouTube on its monetization team. (Yeah, I didn’t realize they had one either).