PR representative Matt Graves gave a now-familiar explanation for the cuts:
Given the current economic climate, we decided to be proactive in cutting costs – before we needed to – for the long-term benefit of the business.
The company did not confirm reports that Montgomery & Co. has been hired to find it a buyer. That wouldn’t be terribly surprising, however, given the direction Imeem’s US traffic has been heading:
Traffic appears to have peaked at 7 million unique visitors in July only to fall precipitously to 4.9 million uniques in September. This puts Imeem back to where it stood in April traffic-wise.
International traffic has also taken a dip, although not as dramatically, with about 3 million uniques lost between July and August alone:
The reasons for Imeem’s cuts may be mixed: girding oneself for bleak economic conditions, readjusting performance expectations, and (as Paid Content suggests) shifting focus away from technical development and towards marketing. Whatever the reasons, Imeem’s surviving staff members have their work cut out for them; the free music streaming space is getting hot with competition from MySpace, iLike, Lala, and possibly Facebook as well.