It took iTunes nearly three years to get to 1 billion song downloads. MySpace Music streamed a billion songs in just a few days after it launched on September 25. And while this isn’t a fair comparison (songs on MySpace are free to stream; on iTunes users were paying $0.99 each), it’s an incredible milestone.
What MySpace won’t say for some reason is what the billionth song was, or when exactly it was streamed (which would be nice for trivia purposes). But they are confirming that the billionth stream was initiated sometime last week, just a few days after launch. They are also issuing a rather convoluted statement:
We’re extremely pleased with the launch of MySpace Music—clearly our users around the world are engaged and excited about the new music experience on MySpace. We’ve hit some incredible milestones in only a few days—some of the numbers you’re reading about are already out of date.
We can confirm that we hit a milestone of one billion music streams in only a few days after launching the new product however because this number may be inflated by the high profile launch and accompanying promotional push, we will be looking to our metrics on engagement and unique users which will tell a much richer story on how positively the community is responding to the new music experience. We will continue to keep you posted on the response to MySpace Music.
MySpace Music’s impact on the music industry won’t be fully understood for months or years (here’s our prediction). But one thing is certain – they are streaming a ton of music to users. The labels, which own part of the joint venture and are also paid per stream, must be very happy.