The Zune wrap-around strategy: Windows Mobile too?


Somebody must have given Mr. Ballmer his Valium. After blasting Intel for forcing innovation on the industry (damn their eyes!), he used his inside voice to tell us a few secrets about the Zune software. Saying the Zune itself was just the beginning, he hinted that more Zune-ish integration is on the way, including with Windows Mobile.

I think that’s a good thing; the Zune interface is good and the aesthetic is slick. It’s what everyone has asked for — integration with Microsoft’s other services — and although MS has been sluggish in making it happen, it looks like they’re on track to deliver the goods.