Jaquet Droz sport line: Is it a sport watch when it costs over $10K?


While I understand the impulse to buy expensive watches, I’m rarely moved by to open my wallet when simple beauties like these come along. These two new limited editions form Jaquet Droz are sport watches for the caviar and horsie set. The Grande Seconde SW is a standard three hand watch with a few odd touches – “The numerals are printed on the inclined ring itself, a technical exploit to which only the Jaquet Droz craftsmen hold the secret” and presumably those selfsame craftsmen will take that secret to their graves – while the Reserve De Marche Ceramique is limited to 88 pieces and is made of ceramic. It has a 68-hour power reserve and reserve indicator on the dial.

Droz was actually an early pioneer in robotics, creating automatons for the inbred Kings and Queens of Europe. I actually love the line – it’s very staid and the lines are great – but I’m hard pressed to pay lots of money for what is essentially a three-handed watch – hour, minutes, seconds – no matter how many Swiss virgins kiss the insides of the watch before it is finally closed.

“Grande Seconde SW” and “Réserve de marche céramique”: The new sporty line from the “Hommage Genève 1784” Collection by Jaquet Droz
Les Montres Jaquet Droz is offering a real display of fireworks with two sport inspired timepieces. The “Grande Seconde SW”, featuring an ultra-masculine design, has already attracted a great deal of attention this year. The “Réserve de Marche Céramique”, another exceptional timepiece, is a symbol of the brand’s remarkable technical achievements.

Grande Seconde sw – Hommage Genève 1784
The “Grande Seconde SW”, from the “Hommage Genève 1784” Collection, combines powerful graphic work with technical prowess. This timepiece is for men in search of a very special design for use under all types of circumstances: in the air, on land or at sea…being water resistant to 88 metres (288 feet).
The “Grande Seconde SW” is an innovative, contemporary interpretation of the iconic “Grande Seconde”, which draws its inspiration from a heritage rooted in the mastery of complicated mechanisms. Assembling technical parts in a way that shows off the brand codes to perfection, the creative team at Jaquet Droz combined a striking new arrangement of volumes with sleek, harmonious lines. The claws and horns, carved into the solid metal, are hollowed out to accentuate the sporty look of the watch. The lugs protect the crown. Finely fluted, the bezel gives the timepiece a touch of pedigree. The inclined planes of the ring, shaped like a figure eight in relief, reflect the light, giving the dial a three-dimensional appearance. The numerals are printed on the inclined ring itself, a technical exploit to which only the Jaquet Droz craftsmen hold the secret. Day and night, the steel watch skeleton hands, tipped with orange Super-LumiNova to ensure perfect readability, are ready to run the Race of Time. The black natural rubber strap affords both the design and the performance of materials typically used in extreme sports. The “Grande Seconde sw” illustrates the boldness and subtlety of ultra-dynamic lines more powerfully and with greater technical sophistication than ever before.

Réserve de Marche CERAMIQUE – Hommage Genève 1784
The “Réserve de Marche Céramique”, a new addition to the “Hommage Genève 1784” Collection, has been designed to take up an exceptional challenge. Elegant and refined, in absolute black with just a hint of red, it brings together the iconic beauty of the “Grande Seconde” and the reliability of its self-winding double-barrel mechanical movement. Its design codes are like poetry: pure yet dynamic, vested with a timeless fascination.
The dial is set in a 44 mm case made of black ceramic. The extreme resistance and hardness of this material ensure that the case will retain its original brightness and colour. The “Réserve de Marche Céramique” has tested the expertise and technical know-how of the master craftsmen at Jaquet Droz to the limits. The same is true for the black opaline dial, whose homogeneity is underlined at nine o’clock by the 68-hour power-reserve indicator, echoing the red of the seconds hand. The graphic design of the indicator recalls the taut and elegant speedometers of the most powerful motor cars, giving this model the sporty touch that forges its identity. Representing a technical feat in an uncompromising quest for excellence, this timepiece has been subjected to extreme temperatures and an integrated black rubber strap serves to emphasise the exclusive nature of its design. Produced in a “numerus clausus” limited edition of 88, each model is authenticated by an individual number engraved on the back of the case.

More TechCrunch

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

2 days ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

2 days ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo