Phoload is a new startup designed as a mobile app store for free software. It’s a two-person self-funded UK outfit which will build advertising around the site and possibly other revenue streams. So far 150+ developers have uploaded 180+ items of software, ranging from location-based apps and social networks, through to classic arcade games. Competitors include the massive Getjar and Nokia’s Mosh – and of course the iPhone app store. But Phoload will only offer apps on the Java Micro Edition platform initially – although this admittedly supports 2.1 billion phones currently.