After a year in self proclaimed “stealth mode” Blueapple.mobi has resurfaced, with a new name (Vuclip) and a redesigned consumer service and platform for mobile publishers.
The company says its redesigned Web and wap sites “make it easier than ever for users to search for and watch any Internet video on their mobile phones.” Hoping to address the fragmented mobile video market, Vuclip says it transcodes videos on the fly, optimizing them for a users handset, promising that users can now have any video delivered to their mobile phone. Users can also create video playlists, receive alerts about new videos and share favorite videos with friends. The company claims its mobile video technology works on more than 2,000 handsets in 130 countries around the world.
Nickhil Jakatdar, CEO of Vuclip, said:
“Users want to consume everything from first-run branded content to user-generated content but the mobile video viewing experience has been far too frustrating for it to become an everyday consumer activity. Vuclip solves this problem by delivering video to mobile phones the way people want it, when they want it, wherever they are.”
For content publishers, the Vuclip Video API Program promises to “leverage Vuclip’s technology platform to deliver their online video content to mobile users quickly and easily.”
Not sure how this will work with carriers’ proprietary natures but have a look at the site if you’re interested.