The University of Michigan’s quarterly customer satisfaction index came out today, and in the Website category Google came out on top with a score of 86 out of 100 (up 10 percent from last year). Yahoo slipped 3 percent to a score of 77. MSN’s score was flat at 75, and tied with NYTimes.com and ABCNews.com. AOL came in at 69, and that is 3 percent better than last year.
Here are some select scores, with the comparable 2007 numbers in parentheses:
American Customer Satisfaction Index Scores (2nd Quarter, 2008)
The only surprise here is Google’s massive jump. Is it really doing that much of a better job than last year, or is it just that its halo effect keeps growing?
(Photo by Bing Ramos).