Getty Images, one of the world’s largest media licensing companies, has partnered with Flickr to add a broader selection of pictures to its online catalog. Getty will hand-pick a number of Flickr members to participate in the program, with a goal of acquiring thousands of images in the next few months.
Getty editors will use a set of tools jointly developed by the two companies that will enable them to easily scan through Flickr photos to find the best of the crop. Each selected member will have their images licensed through a special Flickr-branded section of Getty’s site, and will receive portions of the licensing fees collected by Getty (there is no set payout structure – each selected participant in the program will need to negotiate their own deal with Getty).
Flickr members will likely try to do anything they can to become a part of the program, which stands to offer them both wide exposure and compensation for their work. Unfortunately, there’s currently no way for a Flickr member to apply to become a part of the program – they need to be “discovered” by Getty’s editors. It’s also hard to tell how lucrative the deals will be for photographers, as Getty has yet to form any partnerships.