New waterproof Viera mini-TVs from Japan

Today Panasonic Japan [JP] unveiled a new mini TV specifically aimed at Japanese women in their 20s and 30s. A marketing research company conducted a large-scale survey asking this target group what they would like to do while taking a bath (Japan has a unique bathing culture). 64% responded with “listening to music”, while 51.5% said they want to watch TV while sitting in their bath tub.

From June 20th, those J-girls can do both with the mini Viera TV SV-ME75 (165×90.2×14.3mm). The device will be available in white, black and – of course – pink.

The SV-ME75 is waterproof (up to 1 meter for 30 minutes), compatible to One-Seg digital TV and also comes with a recording function (on SD memory). The 5 inch screen boasts a resolution of 480×272. The device also supports audio files in MP3, AAA and WMA format. JPEGs can also be displayed.

The price is expected to be around $450 (Japan-only). Panasonic will also offer a trimmed-down version (SV-ME70), which comes without a recording function, for $380.