Sarah Ross Joins TechCrunch To Lead Marketing And Events

We have a new addition to the TechCrunch senior team to announce today – Sarah Ross joins TechCrunch this week as our chief marketing officer. We’ve charged her with leveraging our brand, syndicating our content and helping us drive revenue.

Part of her job will be running our events, including the upcoming TechCrunch50 conference in San Francisco. This part of her job includes organizing events like the Crunchies, our regular meetups around the world and other events.

Sarah is also handling all marketing and communications for TechCrunch. Her previous experience includes a long tenure at Yahoo where she, among other things, worked directly with senior executives and led the company‚Äôs content marketing efforts. Prior to Yahoo she worked on Colin Powell’s communication team and has deep connections in Washington D.C. After Yahoo, Sarah spent a year in the start-up world helping to launch a handful of companies including ooma, Causes, Mixx and Intent.

Like our CEO, Heather Harde, you won’t hear much about Sarah on our blogs and other sites. But she’ll be working hard behind the scenes to help get new content on the site. She was instrumental, for example, in helping us schedule interviews with the presidential candidates earlier this year when she was just a “friend of TechCrunch.” Now that she’s on the payroll I can’t wait to see what she comes up with.

We will continue to add key member to the executive and editorial teams as we grow our business.