Want to watch 3,400 movies on Windows Media Center? Well, you now can. CinemaNow is now a direct plug-in to WMC, allowing you to download and play first-run titles like Juno (you go girl!). Pay-per-view titles costs $2.99-3.99 while download-to-own costs $9.99-$19.99. You should be able to add the new feature in the WMC dashboard.