This is one of those Superman/Batman moments where two major powers, who don’t always agree and in fact are sometimes at each other’s throats, must combine forces in order to tackle a major foe. In this case, the foe is the American mobile TV market and the standard that should be adopted there. Samsung and LG (Superman and Batman for the purposes of the metaphor) have jointly proposed a mobile DTV standard for adoption by the Advanced Television Systems Committee, which will be determining the best technologies for American DTV services.
This is probably a good thing; Mobile TV is a staple service in Korea and its neighbors, and I imagine they’ve got it pretty much nailed down over there. The LG Vu I’ve been playing with works like a charm.