There was much speculation — especially on the part of this blogger — that the release of GTA IV the same week as Iron Man might hurt the films revenue, the idea being that nerds would be hunkered down with their Xboxes trying to finish the game, or that many had spent their monthly fun budget on the $60 game, with nothing left for Tony Stark.
That’s not the case. In fact, both the game and the film did boffo, with GTA IV bringing in close to $500 million, and Iron Man grossing $100 million its opening weekend.
Either nerds smartened up and saved for both, or they decided they needed a break from Roman, always bugging them on the phone. Both the game and film are absolutely excellent, and both worth the money, and that, I think, is the reason they both succeeded.