GTA IV is still in the news. This week, Take Two, the publisher of the game, is suing the Chicago Transit Authority for pulling the game’s ads out of bus terminals and shelters without explanation.
Take Two paid Titan Outdoor, the group that handles advertising for the Authority, $300k for a six-week ad campaign. Titan Outdoor pulled the ads in response to a deadly crime wave that hit the city just as the ads were going up. Take Two, it seems, would like its money back.
We’ll keep you posted on how this develops.