UK startup WeeWorld is offering a avatar focused social networking service that is doing some great numbers.
WeeWorld is pitched as the “world’s first multiplatform visual identity” and offers a personalized Web experience that can be used across IM, blogs and social networking sites. WeeWorld users design a WeeMee, a customizable avatar that gets its own space, and embeding is fully built in for users. The site offers a social network platform in its own right, described as “a community offering of entertainment and exploration to enrich their online and mobile experience.”
Where WeeWorld gets more interesting is the link ins with big business. This from their email pitch to us:
On WeeWorld, users actually ask us for brands to help them express themselves. And the more we give them, the more they ask for … I think it works because it’s content, not ads. Plus it’s visual, fun, and helps our users express their mood and personality.
Brand advertisers and agencies are starting to get it and to get what WeeWorld is about. We’re in the midst of a big P&G PROM promotion for example. Girls are snapping up everything from make-up and hairstyles to beauty tips, while embracing brands like Herbal Essences, Crest Whitestrips, CoverGirl and more. They are even participating in brand-sponsored, surveys, contests and forums. Check it out at: weeworld.com/prom/.
comScore reports that the site did 100 million page views in March 2008 on 1 million uniques, and WeeWorld reports more than 21 million sign ups. The company took $15.5 million in their second round from Accel Partners and Benchmark Capital in 2006.
comScore notes the majority of users are female, and although many might presume that it’s a service targeted at kids, comScore notes broad usage among many age groups. Some screenshots of my avatar in action as follows.
Wow, I’m going to the prom!
Barack Obama, a LOLCat, myself and a Yeti in my apartment
