VideoClix’s technology allows viewers to click on different objects within a video, including show hosts and products, for more information and facts on what they’ve clicked on. The product is pitched as offering curious TV viewers seeking more information on what they’re seeing on the screen the option to obtain that information.
The additional information provided by the service is monetized, with affiliate or sponsored links to products features in the video.
Diggnation is the first Revision3 show to include interactive episodes, with Internet Superstar, Tekzilla and The Totally Rad Show to follow, although currently the clickable versions can only be accessed on the VideoClix site. The first Diggnation show with the technology can be viewed here.