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Yahoo Enters The Analytics Business By Acquiring IndexTools

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indextools.jpgYahoo has entered into a definitive agreement to acquire the assets of Tensa Kft., better known as IndexTools.

IndexTools offers web analytics software with a focus on delivering a “highly customizable and scalable analytics platform.” The service competes with other analytics providers as well as Google Analytics and Microsoft adCenter Analytics.

Yahoo said in a statement that upon completion of the acquisition, IndexTools’ assets well be used to expand Yahoo’s set of online marketing services, with additional capabilities enabling third-party developers to monitor and optimize the traffic performance of their applications to follow later in the year.

The price of the acquisition was not disclosed with the deal expected to be closed no later that June 30.

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