Korea's Pandora.TV Looks To International Markets

pandora-logp.gifPandora.TV, South Korea’s largest user generated video site, is expanding into new markets with additional language support and features.

Pandora.TV launched in 2004 and has grown to become the “YouTube of Korea,” ranking as the countries 24th most popular site according to Alexa (comScore data is not available) with 20 million monthly unique visitors, 2.5 billion monthly page views with 2.5 million hosted videos. Notably the company has taken $16 million over two rounds from Altos Ventures and DCM, said to be the largest foreign investment made in a Korean internet startup.

Pandora.TV offers a mix of YouTube style videos and Live streaming. Like YouTube, videos can be embedded, voted upon and comments left on each page. A key selling point is unlimited video storage.

As of today Pandora.TV is now available in English, Chinese, Japanese as well as its native Korean. New features rolled out with the international expansion include HD quality video playback (H.264 codec support), multiple video upload (up to 5 files simultaneously), unlimited category creation and site widgets. Pandora.TV has also claimed cross-browser support as a new feature, however the Live Streaming service requires a download to view and stream that is only available to Windows users.